Anyone with a product to sell can benefit from these five steps to getting started. Even if you've never sold anything before, don't worry—we'll guide you through every step. So whether you're just starting out or you've been selling for years, read on for our best tips.
The first step is to figure out how you will get your product made. Are you going to produce it yourself, redistribute a premade item, or outsource a professional to build the product for you? It is an important decision to make if you sell a physical product.
Suppose you plan to sell clothes. You'll need to either learn how to sew them yourself or find a clothing manufacturer who can produce them for you. But suppose you're selling a digital product, such as an eBook; in that case, you won't need to worry about manufacturing since there's nothing physical to produce.
With that said, here are some ways to produce your product:
This is the most hands-on option but can also be the most rewarding. If you choose to produce your product yourself, you'll have complete control over every aspect of the process. You'll also save money since you won't have to outsource production.
The downside is that it can be time-consuming and challenging to produce a high-quality product on your own. It can even take years and costly trials and errors to get right. And if you're not careful, you could end up wasting a lot of time and money.
If you don't want to produce the product yourself, you can always redistribute someone else's. For instance, if you're selling clothes, you could buy them from a clothing wholesaler and then sell them at a markup.
The advantage of this approach is that it's quick and easy to start. You don't have to worry about manufacturing or quality control since that's all taken care of by the wholesaler. The downside is that you'll have less control over the product, and you'll likely make less money since you're not the one who's producing it.
You can always outsource production to a professional if you want complete control over the product but don't want to produce it yourself. For example, if you're selling an eBook, you could hire a ghostwriter to write it for you.
What's best with this option is that you'll have a high-quality product that's exactly what you want. The downside is that it can be expensive to outsource production, and you'll have to manage the process to ensure everything goes smoothly.
These are just a few ways to produce your product. Other methods include dropshipping, private labeling, and more. Choose the option that's best for you based on your needs and preferences. Once you've decided how to do it, you can move on to the next step.
Also known as procurement, sourcing is finding the suppliers you'll need to produce your product. This step is important because it will determine the quality and cost of your product.
If you're producing the product yourself, you'll need to find the materials and components required to make it. For example, if you're making a piece of jewelry, you'll need to find metal, stones, and other materials. If you're redistributing a pre-made product, you'll need to find a wholesaler or supplier who can provide it.
The best way to find suppliers is to search online. There are many websites and directories that list suppliers, such as Alibaba, ThomasNet, and Global Sources. You can also find suppliers by attending trade shows or networking with other businesses in your industry.
Once you've found a few potential suppliers, vet them to guarantee they're reputable and can provide you with the quality of the product you need. You can do this by reading online reviews, asking for references, and requesting samples of their work.
This step is important because it will determine how your product looks and functions. There are a few different options for assembly, and the best one for you will depend on your product and preferences.
As the name suggests, this involves assembling the product yourself. This is a good option if you have a small product or want complete control over the process. If you decide to stick with this alternative, you make the process more efficient by following these tips:
You can always outsource assembly to a professional if you don't want to do it yourself. This is a good option if you have a complex product or want to save time. When outsourcing assembly, be sure to:
Companies like Development Workshop that offer assembly and packaging services can do wonders for your business. They will take care of assembling and packing your products for you so that you can focus on other aspects of running your business.
You can also have your customers assemble the product themselves. This is a great option if you want to save on assembly costs and you're confident that your customers can follow instructions. To make sure your customers have a positive experience, be sure to:
Once your product is assembled, it's time to start thinking about packaging. The type of packaging you choose will depend on the product, but you should keep a few things in mind regardless of what you're selling.
For example, if you're selling a delicate item, ensure the packaging is sturdy enough to protect it during shipping. And if you're selling an item that needs to be refrigerated, ensure the packaging can keep it cool.
Of course, you'll also want to ensure your packaging is attractive and eye-catching. After all, it's the first thing your customers will see when they receive your product. So take some time to design packaging that reflects your brand and appeals to your target market.
Now that your product and packaging are ready, it's time to think about shipping and distribution. This step can be complex, so planning and researching your options is important. Below are a few different ways to get your products to your customers:
A fulfillment service will pick, pack, and ship your orders for you. They can also handle returns and customer service. This option is great if you don't have the time or resources to do it yourself.
A drop shipper is a company that will ship products directly to your customers on your behalf. You can use a drop shipper even if you don't have a physical product to sell. This option is great if you're starting out because it's low risk, and you don't have to invest in inventory.
With direct mail, you ship products directly to your customers yourself. This option is best if you have a small number of orders to fulfill.
A 3PL is a company that will manage the entire shipping process for you, from storage to delivery. This option is best if you have many orders to complete.
You'll need to set up an eCommerce store if you're selling online. It requires some technical knowledge, but many platforms, such as Shopify, WooCommerce, and Ecwid, make it easy to set up a store. Once you've chosen a platform, you can start adding products and setting up your payment gateway.
In addition to the options above, you can get your products to your customers by selling through retailers, wholesalers, or distributors. You can also sell at trade shows, fairs, stores, and other events.
Always keep your customers in mind no matter how you choose to sell your products. Make sure they're getting the best possible experience from start to finish.
No matter how great your product is, you won't make any sales if no one knows about it. That's why marketing and promotion are essential parts of the product launch process.
There are numerous marketing channels you can use to reach your target market. And with so many options, it can be hard to know where to start. Nonetheless, below are a few popular marketing channels to consider:
Email newsletters, coupons, and other types of emails are great ways to reach your customers and promote your product.
Social media platforms like Facebook, Twitter, and Instagram are excellent places to connect with your target market. You can use it to share information about your product, run promotions, and build relationships with the 4.70 billion consumers who use it regularly.
Content marketing is a great way to build trust and relationships with your target market. You can use blog posts, eBooks, white papers, and other forms of content to educate your audience and build brand awareness.
Paid advertising, such as Google Ads and Facebook Ads, can be a great way to reach a larger audience. However, it can be expensive, so you'll need to carefully consider your budget and objectives before deciding if this is the right option for you.
There is no one-size-fits-all marketing strategy. The best way to promote your product will depend on your budget, objectives, and target market. So, experiment and find what works best for you.
Selling your product is only half the battle. You must also make your customers happy with their purchase, so they'll come back for more. That's why customer service is an essential part of any product launch.
You can offer a money-back guarantee, live chat support, email support, or a phone line to help customers with questions or problems. And you should always be ready to address any issues that may arise.
The customer service you provide will play a big role in how successful your product launch is. So, make sure you're prepared to handle any customer service issues that arise.
If you're starting from scratch, we hope these tips will help get you on the right track. And if you need more assistance along the way, don't hesitate to contact Development Workshop, Inc. We can help with manufacturing, assembly, and packaging to prepare your product for the market. Visit our website or contact us today to learn more about what we can do for you.